Can a movie really make nearly $3 billion and still remain culturally absent? As James Cameron’s Avatar trilogy lights up movie theaters once more, where is all the fandom?
Avatar made just shy of $3 billion when it was released in 2009 and despite the best efforts of many Marvel movies, remains the highest grossing film of all time. Avatar: Way of Water also made over $2 billion when it was released in 2022. If Avatar: Fire & Ash makes more than $2 billion, and the early box office suggests that it might, it will become the first franchise in movie history with three installments all over the $2 billion mark.
