Author name: Mark It

he UK’s VFX sector is pushing back against a surprise government decision that generative AI will not qualify for the additional tax relief for visual effects. The sector received a major boost in the March budget with the announcement UK…

Sex in movies is a hot topic. Only last month, my research caused a substantial amount of conversation online when I teamed up with The Economist to track the level of sex in movies over the past quarter century. I…

This year’s Cine Gear Expo holds much to look forward to—from technology previews, film screenings, educational panels, guild and association presentations, and filmmaker talks, to the best mingling in the biz—all under the California sunshine. Promising to be bigger, bolder,…

As the entertainment industry has transformed amid the streaming era, so too has its workforce, which is increasingly white-collar and college-educated. That’s according to a new research report released Thursday from Otis College of Art and Design, “‘Die Another Day’—…

It was supposed to be a hit. Furiosa: A Mad Max Saga boasted Aussie Hollywood heart-throb Chris Hemsworth and rising star Anya Taylor-Joy in a beloved franchise, effusive critical praise including a six-minute standing ovation at the prestigious Cannes Film…

This month the tenth season of hit TVNZ whodunnit series The Brokenwood Mysteries, famous for its guest stars, will mark its decade with murderous script turns by Anna Jullienne, Sophie Hambleton, Rima Te Wiata, Angela Bloomfield, Ben Porter, Jamie Irvine…

Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to artificial intelligence. He likes the tech — or at the very least, he likes the economics. “We are very focused on AI. The biggest problem…

he exchange of artistic works for enough value to earn a living is at the very heart of the Media & Entertainment industry. Creatives generate content. Audiences pay. Populations grow. Demographics evolve. Technology advances. For the casual observer, Hollywood as…

Lately, it seems as if there are new headlines every day about the dangers posed by artificial intelligence — everything from the technology ruthlessly taking our jobs to it perilously increasing our carbon footprint to fuel the necessary computing power.…

After more than two decades in the industry, Keith Dunkerley still loves nothing more than working on a set. The 47-year-old director of photography and camera operator, who’s had consistent work since he moved to Los Angeles 23 years ago,…

Ted Sarandos, the Netflix co-CEO, denies claims that AI threatens Hollywood’s creative jobs. In a new interview, Sarandos dismissed fears that AI would eliminate jobs and noted that technological advancements enhance some creative work. “I have more faith in humans…