Author name: Mark It

43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds

Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming. According to Activate Consulting’s Technology & Media Outlook 2026, which was unveiled by CEO Michael Wolf at…

43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds Read More »

Willis to Unveil New International Screen Rebate Settings at Studio West on Friday Morning

The Government will announce major changes to the New Zealand Screen Production Rebate (NZSPR) for international productions this Friday in Auckland, as part of a renewed push to strengthen New Zealand’s competitiveness as a global screen production hub. Finance and…

Willis to Unveil New International Screen Rebate Settings at Studio West on Friday Morning Read More »

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