The route to Tuesday’s “landmark” announcement of streaming quotas in Australia has been long and torturous, and the country’s production community is now beginning to assess what the future will look like. Will, as streamers sources often privately claim, the move reduce investment in the country’s TV and film sector, or does it simply ensure producers are clearer about what money is on the table for them to chase? Whatever the truth, it’s going to be a huge change for a market that’s become best known internationally as a services base for Hollywood productions.
Deadline has spoken to several producers to gauge the mood in Australia since Anthony Albanese’s Labor government announced its plan to force streamers with over a million local subscribers to pay either 10% of local revenues or 7.5% of their Australian investment in local content. The broad feeling is a mix of excitement and trepidation.
