The south of France seems like the least likely place to find thousands of television buyers from around the world, hot-footing it around the 35,000 square metre Palais des Festivals searching for the hot new program that will nudge their channel to the top of the ratings totem pole.
Cannes has a day job, of course: the eponymous film festival which bears the town’s name and summons the A-list of Hollywood notables to its red carpet each year. But in the northern autumn it plays host to the world’s TV industry for the four-day annual TV market Mipcom.
