Are robots really coming to replace camera operators?

Last week during GTC 2025 the global advertising giant, WPP released a video showing a project in partnership with Boston Dynamics where its humanoid robot, Atlas, appeared to be working as a camera operator on an LED volume filming test commercials for automotive and food and beverage brands, using a Canon Cinema Camera with a DJI Ronin gimbal.

Read on

Sharing is Caring!

Facebook
X
LinkedIn
Email
Scroll to Top
ShowNews Logo
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe To Our Newsletter
ErrorHere