Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by going directly for their advertising dollars.
For the first time, Amazon Prime Video and Netflix will both be part of what has long been known as “TV Week,” also called the “upfronts.” It’s the official start of the ad-selling season where advertisers commit their spending for the fall TV season that launches in September.
Netflix, for example, will hold a presentation and an all-day interactive event called “The Netflix Experience” at Manhattan’s Chelsea Piers, where advertisers will get sneak peeks at new seasons of its top shows, including “Bridgerton,” “That ‘90s Show,” and “Squid Game,” along with unscripted properties such as a roast of retired NFL superstar Tom Brady.
