Edward Saatchi isn’t totally sure people will flock to Showrunner, the new AI-generated TV show service his company is launching publicly this week. But he has a vote of confidence from Amazon, which has invested in Fable, Saatchi’s San Francisco-based start-up.
The amount of Amazon’s funding in Fable isn’t being disclosed. The money is going toward building out Showrunner, which Fable has hyped as the “Netflix of AI”: a service that lets you type in a few words to create scenes — or entire episodes — of a TV show, either from scratch or based on an existing story-world someone else has created.
