AI video becomes more convincing, rattling creative industry

Gone are the days of six-fingered hands or distorted faces — AI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry.

To measure the progress of AI video, you need only look at Will Smith eating spaghetti. 

Since 2023, this unlikely sequence — entirely fabricated — has become a technological benchmark for the industry.

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