In a survey of nearly 100 studios focused on using artificial intelligence to get stories to screens, consulting firm FBRC.ai found they are increasingly focused more on the quality of stories than on gee-whiz tech.
Rachel Joy Victor, who wrote the report, emphasized how significantly the marketplace has changed over the past two years. In 2023, the evolutionary leap of ChatGPT and other new technology alarmed the entertainment industry to such an extent that the WGA and SAG-AFTRA each made AI a key area of negotiations with studios and streamers. While both unions went out on strike, crippling the business, they each wound up extracting some concessions on AI.
