AI expected to change jobs and have positive industry impact

A poll of industry figures has found that most expect AI to change the way their businesses and their jobs operate within the next two years.

The snap survey of almost 100 people, taken at this week’s AI Creative Summit, also found that a clear majority of respondents expect AI to have a positive impact on the sector but they want to see more regulation.   

The Summit took place at the BFI Southbank on 6 November, organised by Broadcast publisher MBI/GlobalData. Several sessions focused on how content can be created using GenAI text-to-video platforms, while the BBC, Channel 4 and ITN laid out the ways in which they are exploring AI.  

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