Generative AI is poised to reshape the supply of premium screen content, with VP of Chinese online media giant Tencent and CEO of Tencent Video Sun Zhonghuai forecasting that as much as a third of long-form film and animation could be “dominated by or deeply involving AI” within two years, despite lingering concerns around performance fidelity and visual consistency.
Speaking at a forum at the 7th Hainan Island International Film Festival (HIIFF) Sun predicted a dramatic shift in premium television and film content creation in the next few years.
