Auckland – May 12, 2026: Hayu – the direct-to-consumer reality subscription video-ondemand (SVOD) service from NBCUniversal – today announced an evolved product proposition and expanded content offering, introducing blockbuster movies, iconic TV series and exclusive premium scripted series to its extensive unscripted portfolio, refreshing the streamer as an even more compelling general entertainment service for New Zealanders.
Starting May 12 (and rolling out through the following weeks), Hayu’s content offering will evolve beyond reality TV, offering extensive general entertainment and featuring premium, scripted titles from NBCUniversal. The content line up will include:
- First-run scripted drama TV series exclusive to Hayu: Hacks (S4 and 5), Prisoner, The Five Star Weekend and Devil In Disguise: John Wayne Gacy
- Much-loved classic Universal Television comedies The Office, Parks and Recreation, Will and Grace and 30 Rock
- Beloved NBCUniversal drama series Suits, House and Downton Abbey
- Recent blockbuster Universal movies Jurassic World Rebirth, How to Train Your Dragon, Wicked: For Good, Bridget Jones: Mad About the Boy and Prime Minister made available in the Pay-1 window
- Iconic Universal films from the Fast & Furious, Jurassic, Bourne, Mamma Mia, Fifty Shades of Grey, Pitch Perfect and Bridget Jones franchises, alongside classic hits Back to the Future, Jaws and E.T. The Extra-Terrestrial
Still also super-serving reality fans, Hayu continues to bring subscribers every episode and every season of a broad selection of reality TV franchises, all in one place – before they are available anywhere else in the market. The content is available to download and watch on the go – completely ad-free. The majority of shows stream on the service the same day as the USA – including hit global franchises The Real Housewives, Below Deck and Vanderpump Rules, alongside fan-favourite titles such as Summer House and Southern Charm. Hayu also offers exclusive access to fan-favourite reality shows only available on Hayu in New Zealand including Made in Chelsea, The Real Housewives of Atlanta and Watch What Happens Live with Andy Cohen.
“Hayu’s evolution in New Zealand is an important milestone for NBCUniversal’s direct-to-consumer portfolio, building upon our unrivalled streaming destination for lovers of reality TV, bringing them into the general entertainment space,” commented Hendrik McDermott, MD, International DTC NBCUniversal. “By amping up our content proposition for Kiwis, we’re creating a must-have destination for local fans of unscripted and scripted content alike, curating a next-level offering via a broad, general entertainment streamer.”
“NBCUniversal is a prolific, expert producer of both unscripted and scripted content and we are delighted to be able to now offer both genres to Kiwi audiences through the expansion of Hayu’s offering in New Zealand,” added Chris Taylor, MD, NBCUniversal International Networks & Direct-to-Consumer and Distribution, APAC and Executive Chairman of Bravo New Zealand.
Taylor continued: “This evolved version of Hayu demonstrates our commitment to building upon NBCUniversal International Networks & DTC’s strong portfolio of brands in the market, reaching audiences with streaming and linear options, including via our popular free-to-air channel Bravo that is shortly celebrating a decade of delighting New Zealanders.”
Hayu is available in 45 markets on a full array of devices – mobile, tablet, connected TV, console and web. New Hayu subscribers can access the service for $10.99 per month. Hayu is available to existing subscribers at $NZ9.99 a month for a limited time.
