The CoSTAR Foresight Lab has been assessing the opportunities, challenges and biggest future-facing impacts of Artificial Intelligence (AI) in the Creative Industries across a broad range of outputs, frameworks, and methodologies.
AI is no longer a future consideration for the Creative Industries – it is embedded in the everyday across development, production, editing, and distribution. At the same time, AI is raising complex questions on rights, responsible adoption, labour and workforce, sustainability, and public trust.
Within this context, global screen sector consultancy Olsberg·SPI, has delivered a comprehensive study for the CoSTAR Foresight Lab into the rapidly evolving relationship between AI, policy, and the Creative Industries, with a specific focus on the screen sector. The study explores how AI is reshaping production processes and business models – drawing from earlier CoSTAR Foresight Lab reports, including the BFI’s AI in the Screen Sector: Perspectives and Paths Forward report – while also examining the governance and regulatory challenges that accompany these shifts. Through international case studies – Australia, California, Canada and France – the research considers how different jurisdictions are approaching AI policy, how screen sector organisations are experiencing its impacts in practice, and which lessons are most relevant for the UK as its own AI policy framework continues to develop.
The study combines extensive desk research with 24 in-depth consultations across policy, research, training, and industry. Contributors include UK stakeholders alongside experts from each case study jurisdiction. Emerging findings were tested with the CoSTAR Foresight Lab consortium and UK public policy representatives.
