The Walt Disney Co. plans to increase its spending on content next year by $1 billion to a total of $24 billion, underscoring how the competition for consumer attention remains fierce — and expensive.
“We expect to invest approximately $24 billion in content across Entertainment and Sports in fiscal 2026, an increase of $1 billion compared to the prior year, as we continue to invest in high quality sports rights at ESPN, new and existing franchises at our film studio, and television content — all of which support our integrated businesses, including our direct-to-consumer services,” said Disney CEO Bob Iger and CFO Hugh Johnston in prepared commentary Thursday morning.
