It has been 20 years since the launch of YouTube, and it is now the most-watched media service on smart TVs in the US, ahead of both Disney+ and Netflix. In the UK, only the BBC iPlayer is more popular than YouTube on smart TVs.
YouTube is no longer just a platform for creator content and cat videos. It is now awash with long-form work such as game shows and factual programmes from major broadcasters, studios and production companies. Long-form content currently accounts for more than 70% of YouTube’s viewing.
