YouTube Just Ate TV. It’s Only Getting Started

In two decades, the app has grown from a user-generated circus into the most powerful platform on earth. CEO Neal Mohan on his $100 billion vision for YouTube’s future and the disruption it’s left in its wake.

For a moment, the 50-yard line at Levi’s Stadium in Santa Clara, California, was the media capital of the world. As the San Francisco 49ers were warming up for a Sept. 21 game against the Arizona Cardinals, NFL commissioner Roger Goodell caught the eye of Neal Mohan. The YouTube CEO, flanked by a handful of his platform’s top creators, marched onto the field and embraced Goodell.

About an hour or so after their meeting on the field, the moguls addressed creators and guests in a suite. “We want to continue to double down on that partnership you saw,” the YouTube chief said, referring to the first exclusive NFL game that YouTube hosted live, the Sept. 5 contest between the Los Angeles Chargers and Kansas City Chiefs, which they played in Brazil.

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