YouTube TV Standoff With NBC Is a Warning Shot to the Industry

NBCUniversal and YouTube are back to being buds after the two deeply divided frenemies negotiated a new carriage deal, avoiding a YouTube TV blackout of NBC, Peacock, Telemundo and a whole bunch of cable channels. NBCU executives probably breathed a particularly deep sigh of relief knowing that such a dispute won’t be so *easy* next time. The scales are tipping, and fast.

NBCUniversal parent company Comcast has the largest multichannel video programming distributor in the U.S., but it, like all traditional MVPDs, is steadily losing subscribers by the millions. Guess where most cord cutters and cord nevers are flocking instead for their broadcast and cable fix? YouTube TV.

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