The industry’s 12 biggest media and entertainment companies set another new content-spending record in 2024, paying out around $210 billion, up 4% on the year, according to an analysis by KPMG.
Comcast/NBCUniversal held the No. 1 spot on KPMG’s ranking of 2024 content spending among the biggest players, with an outlay of $37 billion (flat with 2023). That’s followed by YouTube ($32 billion), Disney ($28), Amazon ($20 billion) and Netflix ($17 billion).
