Bland, easy to follow, for fans of everything: what has the Netflix algorithm done to our films?

When the annals of 2025 at the movies are written, no one will remember The Electric State. The film, a sci-fi comic-book adaptation, is set in a world in which sentient robots have lost a war with humans. Netflix blew a reported $320m on it, making it the 14th most expensive film ever made. But it tanked: though The Electric State initially claimed the No 1 spot on the streamer, viewers quickly lost interest. Today, it doesn’t even feature in the company’s top 20 most viewed films, a shocking performance for its most expensive production to date. It became just another anonymous “mockbuster”, crammed with the overfamiliar, flashy signifiers of big-screen film-making: a Spielbergian childhood quest, a Mad Max post-apocalyptic wasteland, Fallout-style retro-futuristic trimmings.

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