SXSW London sees debate about legacy TV and creator economy production, and which side is more threatened or aided by AI
The inaugural SXSW London this week has very much been a paean to the new, the cutting edge and imagined futures across media, art, culture and tech.
However, from a TV and film perspective, it was a case of worlds colliding during the keynote ‘Building a Powerhouse’ session – a conversation between Banijay Entertainment chief exec Marco Bassetti and Jordan Schwarzenberger, co-founder of Arcade Media, the management company that represents YouTube and social media giants Sidemen.
