From generative AI to cloud productions, the AWS booth at NAB 2025 shows that the media and entertainment industry isn’t slowing down… it’s speeding up.
When film and video professionals think about the annual NAB Show in Las Vegas each year as one of the largest and most important expositions of the latest and greatest production technologies, there are many familiar brand names that come to mind.
AWS left a major footprint at NAB this year, showcasing how the company is leveraging AI and other cloud technologies to shape the future of the media and entertainment industry. Let’s explore some highlights from the AWS booth this year, which simulated F1 races, live broadcasts, and some truly insane new AI and cloud-based technologies.
