he U.S. President’s latest wave of tariffs, proclaimed on April 2nd as “Liberation Day”, has triggered alarm across the global Media & Entertainment industry. Cultural exports, such as books, news, films and television shows have long been exempt, and immune, from U.S. trade policy over sensitivities for the First Amendment to the U.S. Constitution.
Until, that is, Hollywood trade representatives found an unlikely ally favouring the argument that any decline of U.S. legacy media companies is the fault of foreign adversaries taking advantage of the United States.
While its trade organisations may have seen opportunity in the Trump agenda, the practical implications on one of the world’s most resilient industries could find Hollywood losing its starring role and U.S. legacy media falling further behind.
