High-profile backlashes against the use of AI in film and TV suggest the industry underestimates the audience’s negative attitudes toward the technology. Film and TV companies must either reduce or be transparent about their use of AI or risk reputational damage.
The use of generative AI extends across the film and TV value chain, from early ideation and storyboarding to scriptwriting, virtual effects, and marketing.
While AI can benefit film and TV companies, its adoption has sparked controversy.
