Artificial intelligence (AI) has been a hot-button issue in Hollywood and beyond this year. So it just made sense for the fourth edition of the Red Sea International Film Festival (RSIFF) to put a spotlight on AI in during a Sunday panel at its market, the Red Sea Souk.
“Can AI be a creative partner?” was the title of the session held as part of another full day of activities in Jeddah, Saudi Arabia. The panel, moderated by Saudi businesswoman and AI expert Fatmah Baothman, featured Chris Jacquemin, partner and head of digital strategy at WME, Diana Williams, CEO and co-founder of Kinetic Energy Entertainment, and Jennifer Howell, chief creative officer at Deep Voodoo, the AI and deepfake video company of South Park creators Trey Parker and Matt Stone. And it explored the opportunities and challenges of AI, how it may affect creative jobs, and how AI is currently being used in the entertainment industry.
