From the mind-bending reality warps of Doctor Strange in the Multiverse of Madness (2022) to the breathtaking alien vistas of Avatar: The Way of Water (2022), visual effects have transported us to worlds beyond imagination. Yet the future of visual effects (VFX) could hang in the balance as artificial intelligence is subsumed into screen production processes.
Lionsgate’s recent partnership with AI startup Runway has sparked controversy in the visual effects industry.
By allowing Runway to train AI on Lionsgate’s vast film and TV catalogue, the collaboration promises increased efficiency and financial savings – but at what cost?
