YouTube’s head of TV partnerships Fede Goldenberg and UK strategic partner manager Neil Price reveal what producers, distributors and broadcasters need to know if they really want to succeed on the ever-growing platform.
What’s your YouTube strategy? It’s the question everyone leading a TV company – from the smallest producer to the biggest broadcaster – is asking themselves as it cements its position as the platform where the future of television will most likely play out.
LA-based Fede Goldenberg, head of TV and film ad-supported VoD partnerships at YouTube, is the exec at the Google-owned platform tasked with shepherding the traditional TV industry through this transition.
