Indie distributors are fretting about the current marketplace, specifically a glut of films vying for precious theater space and hard-to-snare audiences who, with exceptions of course, still seems mostly willing to come out for big ticket films.
While there are fewer wide studio releases than pre-Covid, theaters are giving them more space, up to 60%-70% of their real estate, a few indies execs said.
Meanwhile, it’s become cheaper to distribute films, which may be why new firms keep popping up to test the waters and in some cases open their movies on hundreds of screens, perhaps without a commensurate marketing effort.
