Hollywood’s big open secret is that YouTube is dominating television. In July of 2024, the company broke two major Nielsen records — becoming the first streaming platform to top the Media Distributor Gauge chart, which measures TV usage by media company; and becoming the first streamer to exceed 10% of total TV usage in a single month.
This move to the living room is one that CEO Neal Mohan takes seriously.
“As you know, the environment in the living room is incredibly dynamic. In fact, in my career, I haven’t seen it ever to be as dynamic as it is today,” Mohan said during the 2024 Made on YouTube event in New York City. “We recognize that we have a really important role in that environment. Audiences increasingly, especially young audiences, when they turn on the TV, they’re turning on YouTube. That really is their experience in the living room.”
