Streaming services and cinema are set to play pivotal roles in the U.K.‘s entertainment and media (E&M) market, which is on track to become Europe’s largest by 2025, overtaking Germany, according to PwC‘s latest Global Entertainment & Media Outlook 2024-2028.
The report projects U.K. E&M revenue to surpass £100 billion ($128 billion) this year and reach £121 billion ($155 billion) by 2028, growing at a compound annual rate of 4%.
