As streaming platforms vie to capture marketshare in a view-from-home environment, the recent deal between A24 and Warner Bros. Discovery (WBD) brings A24’s eclectic catalog exclusively to HBO and Max after their theatrical runs illustrating the need for studios to look elsewhere for interesting films.
In the past, A24 films found their initial home on Showtime. However, the expiration of another content deal with Apple TV+ for original streaming films created a fresh all-in-one prospect that A24 couldn’t ignore.
The deal underscores the escalating competition in the streaming space and the pivotal role of content acquisitions in attracting and retaining subscribers. The deal also paves the way for Max to expand its catalog after significant losses.
