Aye yai yai, the debate around AI.
In a new NRG (National Research Group) poll shared exclusively with IndieWire, 42 percent of film and television production professionals say AI “will harm people” in their field. Yet nearly a third (32 percent) say it will “benefit” them, and the remaining one-quarter either believe it will have no impact or say they do not yet know the impact.
We know which side Dakota Johnson is on.
The February 2024 survey of just over 1,500 people ages 18-64 was not limited to those in the film and TV production space. It was, however, limited to what NRG deemed “creative class professionals” who are employed either full-time or part-time in a job that requires “high degrees of creativity and autonomy.” That covers about 31 percent of the U.S. labor market; the results were weighted to represent American demographics.
