The unique cultural perspective of Australian screen stories can be a sales asset in the global marketplace but only when content strikes universal themes, according to speakers at a Screen Forever conference panel.
Screenwriter Benjamin Law said that international audiences understood Australian content and streamers and broadcasters wanted to exploit that cultural point of difference.
“They really want to lean deeply into the specifics of Australian-ness,” he said. “So we understand the story of ‘girl meets boy’, what that meet-cute is like, but what is the point of difference that Australia can provide? What are our attitudes and how do we see romance differently that might be interesting to an international audience?”
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