Super Bowl LVIII will likely be the most-watched single sporting event of 2024. Have you ever wondered how many cameras will be used to capture it and how much they would cost to buy? We have the answers.
In 2023, a massive 115 million viewers watched America’s showpiece sporting event, and we have seen how much companies like Uber Eats are willing to pay for an ad spot for their (very funny) Mr and Mrs Beckham commercial ($4.5m – $7m in case you were wondering).
But I got to wondering how much it would cost for a production company to produce an event like the Super Bowl just from a camera perspective. They have to film multiple areas of the field of play, the HalfTime show, the build-up, the interview areas, and most importantly, they will need to have at least one unit focused permanently on the Chief’s Players’ Box ready to catch a glimpse of the NFL’s newest star – Taylor Swift!
