While the world of content creation overlaps with the art of filmmaking, they are also very much separate endeavors. That being said, for many of us, shooting videos for ourselves or for brands that pay us requires us to be proficient in creating content for social video platforms like YouTube.
And while TikTok has risen on the scene too, it’s a largely different subset of content creators and contention creation styles. Instead of focusing on more impressive production quality, TikTok has largely been more DIY and focused on content shot in-app and on Smartphones.
However, with reports coming out that TikTok is going to promote horizontal videos with longer runtimes to its main creators, it sure sounds like TikTok is looking to become the new YouTube. And if that’s the case, it’s a question now as to how content creators will adjust?
