Netflix Reverses Course to Reembrace Third-Party Content Licensing

After Netflix delivered impressive third-quarter results, its co-CEO announced on a conference call that the streamer plans to pursue third-party licensing more aggressively. This plan is a stark departure from Netflix’s hyper-focus on producing original programming that peaked in 2019 and 2020.

Netflix’s recent refocus on third-party licensing, exemplified by the resurgence of middle-of-the-road shows like “Suits” and “Lucifer,” highlights a strategic pivot towards utilizing third-party content to bolster its catalog and retain subscribers

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