After 118 days of striking, a new agreement between SAG-AFTRA and studios signals a significant shift in the industry. The deal includes pay increases, a streaming participation bonus, and AI regulations. This landmark deal doesn’t just signify the end of the strike; it sets new standards for actor compensation and technological integration in the industry.
While the union’s proposal to levy a charge per subscriber on all major streaming platforms did not come to fruition, the tentative agreement, valued at over $1 billion, increased several key compensation metrics and added a new residual for streaming content.
However, intensifying competition among streaming giants like Netflix, Disney+, and Max (formerly HBO Max) is reshaping content production and distribution. With each platform vying for a market share, the focus is increasingly on original content and strategic partnerships.
