Yesterday’s “Scary Fast” Apple Event, which saw the unveiling of the new MacBook Pro and iMac with M3 chips, was shot entirely with the iPhone 15 Pro Max. Apple just shared a behind-the-scenes video and stills from the production.
When Apple announced the iPhone 15 Pro and iPhone 15 Pro Max in September, we had already anticipated that the pro video world might soon see a similar shift to the DSLR revolution over a decade ago: the introduction of Apple Log. The Apple Log feature unlocks the full dynamic range of the phone’s sensors, providing a less processed image (without post-sharpening or algorithmic HDR effects applied). Additionally, it allows for shooting in ProRes format and external recording onto SSDs (or SD memory cards with a card reader), unlocking unprecedented visual capabilities of pro filming using a smartphone.
