Think about the combined cultural power of the music and film industries – the way they reflect and guide the social mores of contemporary life, how these two dominant art forms fill the crevices of our lives, the content of our small talk, the hours of our evenings. Then think about the sort of money that kind of ubiquity generates. Yet combine the worth of those two industries, and it is still less than what gaming generates.
“The game industry globally,” says Chelsea Rapp, Chairperson of the New Zealand Game Developers Association (NZDGA), “is in terms of revenue worth more than global film and global music combined.”
