Comments on: Looking forward: short and suite https://shownews.co.nz/looking-forward-short-and-suite/ Thu, 19 Mar 2026 20:56:38 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Simon Bennett https://shownews.co.nz/looking-forward-short-and-suite/#comment-423 Thu, 19 Mar 2026 20:56:38 +0000 https://shownews.co.nz/?p=32018#comment-423 ‘AI is a global thing and a small group of people in New Zealand objecting to it won’t make any difference to its progress – except to get left further behind as it advances.’ I think you’ll find that there is fairly robust opposition to the use of generative AI in screen story-telling internationally.

The opposition is real enough that projects are going out of their way to assert that ‘No AI was used in the making of this film/programme/TVC’. The recent Super Bowl Pepsi TVC had a behind-the-scenes crew on board, specifically to demonstrate that the shooting and VFX were conventionally done. This is because of backlashes to AI use in various advertising campaigns.

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